I dare you to #BreakYourSelfie
3 years ago

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On Tuesday 3rd March myself and a few others were lucky to be part of the Reebok #BreakYourSelfie campaign. 

The campaign saw Fitness enthusiast and TV star, Millie Mackintosh, partner up with  with Reebok to promote a rebellious social campaign which aims to encourage us to ‘Be More Human’.

Pre-workout 

The idea of ‘breaking your selfie’ is basically to upload a post-workout selfie in your most natural sweaty-est (I know that’s not a word lol) state, which is opposite to the norm of what society states a selfie is.

To launch this amazing campaign, Reebok also hooked up with GymBox to run a ‘Break Your Selfie’ class. The class should have been called break your body because I definitely left there in pieces.

The class was led by two of GymBox’s personal trainers, Andrew Julien and Wayne Nicholas who put us through our paces. The class was split into three 15 minute sections of intense body circuits, each circuit focused on a specific body part. After each 15 minute session, we were encouraged to take a selfie.

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The class definitely lived up to my expectations. I knew it was going to be hard and intense and it was nothing less. Imagine trying to take a decent selfie after 15 minutes of high impact exercises. I was trying so hard not to look like a fire breathing dragon, but my nostrils wouldn’t stop flaring as a result of my heavy breathing lol.

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I think the campaign is a brilliant idea as I feel sometimes the real side of fitness isn’t portrayed. Most fitness images (females in particular)  shows hair neatly placed, and dry clothing. Whereas, if you sweat as much as I do, my gym selfies usually contain sweat patches, messy hair and dry lips lol.

Today I’m daring you to accept the challenge and Break Your Selfie. To join in the campaign, simply share your post-workout image using #breakyourselfie and tagging @ReebokUK on twitter and Instagram

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Pre Selfie vs Post Selfie

 For more information on the campaign you can view the Be More Human Experience here: reebok.com/bemorehuman.  

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